SEOUL DESIGN AWARD

MINIX The Flender MAX Food Waste Processor redefines the food waste processor not as a function-driven “equipment,” but as a “home appliance” that naturally blends into everyday spaces. Moving beyond solving the inconvenience of disposal, it focuses on the discomfort users face in choosing and using conventional products, such as shrinking living environments, complex operation methods, and burdensome designs.

Its key features are a compact size, smart auto mode, and a minimalist design that naturally harmonizes with living spaces. With a slim 195mm width and a 3L processing capacity, it enhances space efficiency so it can be easily installed even in small kitchens. Also, moving away from the rugged exterior of conventional processors emphasizing functions, it adopts a concise form stripped of unnecessary elements. Through this, it reinterprets the processor not as equipment to hide, but as an appliance that naturally blends as part of the living space.

In particular, the auto mode reduces the judgment and operation required during the food waste processing. A weight sensor detects the amount input and the device sets appropriate processing conditions by itself, reducing the hassle of users having to determine processing time or intensity every time. With an easy-to-use design, it lowers the burden of food waste disposal, allowing users to naturally reduce food waste in their daily lives without extra effort or inconvenience.

Since its launch in 2023, the MINIX The Flender series has sold over 550,000 cumulative units, growing into MINIX's representative product. Following its launch, continuous market entries and new product releases by various companies expanded the food waste processor market, and reducing food waste directly at home began to establish itself as a popular choice. By drying and grinding food waste at the generation stage to reduce volume and moisture, the environmental burden generated during subsequent collection, transport, and treatment can also be reduced. MINIX The Flender MAX is significant in that it enables more households to easily and steadily reduce food waste through user-friendly design and technology.

This design has also been recognized in major domestic and international design awards, including the iF Design Award, Red Dot Design Award, Good Design (GD) Award, PIN UP Design Award, and Asia Design Prize.

MINIX The Flender MAX goes beyond improving product convenience and aesthetics, transforming food waste disposal into an easy and natural daily process. Designed so anyone can choose it without burden and use it consistently, it shows that more people can participate in reducing food waste, and these small practices can lead to environmental value.