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ESG AIR BOOTH An eco-friendly modular honeycomb board booth system that eliminates short-term exhibition waste and achieves complete resource circularity using FSC-certified materials

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Nationality
Japan
Group
UBG
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#ReBoothSystem #SustainableExhibitionDesign #HoneycombBoard #CircularEconomy

About Project

The ESG AIR BOOTH is a 100% recyclable honeycomb board booth system developed to solve waste problems such as plastic, wood, and steel generated in short-term exhibitions and pop-up stores. By applying FSC-certified paper with soy ink printing and certified flame-retardant film, it ensures that it can be recycled again after use. The core is to reduce waste generated during exhibitions by transforming exhibition spaces that are used once and discarded into reusable resources. Designed to withstand a maximum load of 100kg while being a lightweight paper material, it complements the existing perception that paper has weak durability. Built with a lightweight structure of 20-30kg and capable of reducing costs by 30-40% compared to traditional exhibition booths, it serves as a practical ESG exhibition method for companies and an alternative to reduce the burden of urban waste treatment.

By applying a modular semi-finished structure, it can be assembled without professional tools, and noise and dust generated during the installation process are also reduced. It also contributes to creating a safer working environment by lowering the physical burden and risk of injury for workers who would otherwise have to handle heavy materials or perform complex construction. The object-style module inspired by cosmetic packaging serves as both an eye-catching exhibition and advertising element and a storage space. It is a design that goes beyond using eco-friendly materials by considering the functions required for the exhibition space and the brand experience together.

Moving away from the conventional exhibition method of building and dismantling one-off spaces, the ESG AIR BOOTH proposes a circular exhibition environment through recyclable materials and a simple assembly structure. It considers people, society, and the environment together by reducing costs and improving the working environment while cutting exhibition waste and carbon emissions. In the future, we plan to reduce carbon emissions from long-distance transportation by sharing digital design blueprints for local production using recycled paper, and expand into a 'Booth-as-a-Service' model providing booths as a service. In addition, by applying honeycomb board technology to modular disaster relief housing and mobile office spaces, it presents the possibility of utilization in various fields beyond exhibitions.

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